18 Ecommerce Site Search Best Practices For 2021 - SearchNode
Ecommerce search best practices 2020

18 Ecommerce Site Search Best Practices For 2021

You may think that an eCommerce site’s overall success or failure hinges on things like product selection or order fulfillment speed. But while those are important, they are nevertheless pale compared to the true backbone that power the user’s shopping experience: eCommerce search.

And although it’s relatively simple to get an eCommerce search engine up and running, the real test is in its operation. How well does the search engine understand your visitors’ input? Does it super quickly retrieve results? How accurate are the results it displays?

We’ll walk through the leading eCommerce site search best practices, trends, and growth hacks gathered from global online retail leaders and our experience.


Table Of Contents

What Is Modern Ecommerce Search?

Why Is Ecommerce Search So Important?

How to Improve Ecommerce Search – Best Practices With Recent Trends And Examples:

  1. How Natural Language Processing Improves Search Accuracy And Understanding
  2. Data Processing Plays A Big Role In Ecommerce Search Experience
  3. Distinguish Between Synonyms
  4. Transliteration To And From Other Alphabets
  5. Anticipating The User’s Search With Autocomplete/Autosuggest
  6. Accommodate Typos With Spellcheck
  7. No Zero Results Page
  8. Optimized For Mobile Search
  9. Contextual Filtering For Easier Prioritization Of Products
  10. Merchandising Your Search Results
  11. AI Assistant
  12. Personalized Ecommerce Search
  13. Ecommerce Search Performance That Can Adapt Based On Analytics Data
  14. Delivering Results Quickly
  15. Voice Search
  16. Image Search
  17. Improving Ecommerce Search Is A Continuous And Ongoing Process
  18. Auditing Search Regularly

Does Your Ecommerce Site Search Do All of This?

Ecommerce Site Search FAQs


Ecommerce has fundamentally transformed the way we shop. With new technologies being continuously introduced, users get pickier and pickier on what they expect from online retailers. And oh boy, they expect a lot – a recent Forrester study showed that 8 out of 10 users LEAVE the online store if it failed to provide its customer with convenient website navigation, relevant results, or clear product information. Most likely, they will never come back.

Let’s face it once and for all –  eCommerce search is not easy. It’s naive to expect that a simple integration will do a good job. If you wish to create enjoyable online shopping experiences that generate an ongoing revenue stream, it’s not enough to have a simple keyword-based generic search engine with simple features.

Modern eCommerce search goes beyond the search box. A genuinely effective solution should include such features as navigation (dynamic filters and facets), intelligent autocomplete suggestions, NLP and custom stemming algorithms, advanced analytics, and dashboard, proactive assistance, personalization, A/B testing. Moreover, it should also have smart ranking and data relevance algorithms, enriched with artificial intelligence and machine learning, to continually study your users’ behavior and to automate and remove the need for manual labor. And that’s not the end of the list; we could go on for hours.

Even more, great features and technologies are just the first part of a modern eCommerce search solution – if you desire to see growth in results, you need to be always working on it. It’s not enough to integrate search engine – once you stop improving it, you will see the quality (and your conversions) drop.

Why Is Ecommerce Search So Important?

When you are building (or working on) a digital commerce business, there is so much technology and features to invest in. Naturally, you may think, is it really worth investing time and money in your on-site search? Well, any features and new technologies are great, but they should generate sales first and foremost. And eCommerce search could be that money-making machine.

Don’t believe us? Let’s look into numbers:

We highly recommend analyzing your situation before making any decision. As always, in the decision-making process, data helps a lot. For online retail, the most critical data can usually be retrieved from Google Analytics. The very first primary data to check:

  • % of site visits used the site search.
  • % of site transactions/revenue coming from those visitors.
  • An average conversion rate of the site.
  • An average conversion rate of those that use the site search.

Ecommerce site search Google Analytics setup and revenue
Ecommerce search revenue on Google Analytics

Now you can see how much of your total revenue comes from users who use search. Usually, it’s a surprise for online retailers who didn’t know these numbers before. Although every business is different, however, these are the prevailing trends in eCommerce search statistics that we already mentioned:

  • Around 30% of site sessions are with site search usage. It’s perfectly normal if this metric fluctuates around 10%-30%.  But if less than 10% of site visitors are searchers, this might be affected by such things as a too-small search box, terrible user experience, or your business model where product discovery is accessible without a search. If this is the case, you should first figure out the reason why less than 10% of your sessions come from search and only then try to improve it.
  • Conversion rate of sessions with site search is usually 6x higher than conversion rate of the site, even with a very mediocre search experience. Just imagine how much a difference an excellent experience can make!
  • 30%-60% of site transactions usually come from sessions with the search. What a money-making machine your search is or could be, huh?

But on the other side of the spectrum, people are using their natural language and vocabulary when searching, and many eCommerce search engines still aren’t returning the results people want.

Ecommerce statistics
What US shoppers find most frustrating when using eCommerce search functionality. Source: MarketingCharts

To understand where you struggles and what improvements should be made, keep an eye on these metrics:

  • Queries with low CTR. You will identify queries that users type in the search box, but don’t click on retrieved search results. Pro tip: don’t focus just on the top 100 most frequent queries; all low-hanging fruits are in the long-tail.
  • Queries with “next page” clicks. You will identify queries that users type, and on the search results page, go to the 2nd page. They probably didn’t find desired products on the 1st page, meaning that your eCommerce search engine failed to provide relevant enough results.
  • Queries with no results. You will identify queries that don’t retrieve any results at all…

To have a process of continuous search improvements, implement a routine to check these metrics at least once per week. This will help you to understand your on-site search’s weaknesses and always be up to date. This is the most crucial of all eCommerce best practices.

Now that you have a clearer picture of how site search can make or break your eCommerce website, the next question becomes — what can you do about it?

How to Improve Ecommerce Search – Best Practices With Recent Trends And Examples

Based on the Ecommerce Trends 2021 Survey Report, 68% of industry leaders are planning to improve their search in 2021. Also, the average satisfaction for site search solutions was 3.1 out of 5 possible scores. Thus there is obviously room for improvements. So why should you snooze?

Whether you’re displeased or disappointed by the state of your current solution, or you’re in the market for an eCommerce search engine that ticks all the right conversion boxes, here are the features and best practices you’ll want to look for:

1. How Natural Language Processing Improves Search Accuracy and Understanding

Natural language processing, also called NLP or natural language processing, is a computer program’s ability to understand human speech as it is spoken. This technology’s most common uses are when you tell Amazon’s Alexa to play a song or ask Siri to call someone from your contact list.

But the field is wide open in terms of its potential. With regard to site search, NLP can be used to not only extract valuable data on consumer searches, but it can also be used to more accurately target results based on what isn’t said, in addition to what is.

Here, accuracy is of vital importance. But searches can become much more complex thanks to the nuances of language. Ideally, the eCommerce site search solution should be able to understand and differentiate between a wide variety of queries.

Below are a few of the many different results such an algorithm must juggle:

Different ecommerce site search queries
Ecommerce site search engine must be smart enough to understand not just the query, but specific attributes, synonyms, multiple languages, case, syntax, and more.

Item + attribute queries

In the example below, Farfetch.com seamlessly retrieves results based on an item + attribute query, such as women’s shoes, even though products’ titles don’t have these keywords.

Products are relevant, not mixed with accessories or other irrelevant but related products:

Ecommerce best practice from Farfetch
A great example by Farfetch item + attribute query search engine

Singular and plural queries

Another example, from our client ConsigliosKitchenware.com, shows how their site search engine should effortlessly adapt to both singular and plural forms of a product query:

A singular-plural search query example
A singular-plural query example

But this is just one relatively simple example.

A truly intelligent site search engine needs to understand the complexities and nuances between multiple languages, including grammar rules and structure

At Sportguru.ro, a query of a bag (geanta in Romanian) and bags (genti) needs to return the same results regardless of whether the term used was singular or plural. And it’s done automatically by algorithms, without any manual human touch:

Sportguru stemming
Ecommerce site search should be able to understand the grammatical structure of multiple languages and deliver results accordingly

Compound words for German and Dutch languages

These languages are complicated, and search engines often struggle to understand the user’s intent. A great example from our client Hubo.be: user searches for boor machine (drill) and finds relevant results like klopboorschroefmachine (also a drill), which is a compound word made from 4 words: klop boor schroef machine.

Hubo.be site search solution for compound words
Hubo.be advanced site search engine for the Dutch language

2. Data Processing Plays A Big Role In Ecommerce Search

Online stores have lots of searchable data: titles, descriptions, categories, attributes, reviews, internal rankings, etc. It helps the eCommerce search engine to find relevant results. However, the data should be well processed and prepared, not just indexed with the search engine.

Some of eCommerce best practices for data processing from industry leaders and SearchNode:

  • Converting messy or poorly structured data into an organized structure by identifying patterns.
  • Automating processes, so there is no human touch needed. Advanced data processing should work by itself 24/7 with any products.
  • Cleaning, tagging, extracting and optimizing data so well that search will understand even long-tail complex queries. E.g., Asus 16gb ram gaming laptop for teenagers.

Let us give you one real-life example of great data processing advantage:

The ability to handle long and complex search queries

In the example below from Bestbuy.com, we performed a sophisticated query “lenovo 16gb ram laptops for business”. With a mediocre solution, we’d be given results that include desktop computers with 16 GB of RAM, or laptops that aren’t Lenovo brand, or those who don’t have 16 GB RAM. 

Here, the site search was smart enough to return matches that included the brand name, the specified amount of memory which is technically RAM, even a label “Great for Business” and all laptops, demonstrating the search engine’s ability to juggle multiple specifications from different data fields easily.

Bestbuy eComemrce site search best preactice
BestBuy enjoys the benefits of great data processing for the site search engine

Relevant matching: is it an attribute or the product that the user is searching for?

When the products’ data is indexed without advanced processing, bad things could happen. Here is an example from a great company Vinted but not so great search experience (which I believe they are working on!).

The user searches for a belt and finds products like dresses, trousers, or pants with a belt. The search engine didn’t distinguish belts from other products that have belts as an attribute, which is a bad search experience:

Vinted site search
Example of irrelevant search on Vinted results due to poor data processing

3. Distinguish Between Synonyms

In this example, from Zalando.co.uk, a user searches for a dark bomber and finds dark products: oil grey, black, blue, navy, and so on. Although keyword dark is not mentioned in the title, nor in the product page (I checked it myself), results are relevant.

This could be achieved in many different ways, from AI image recognition algorithms, which can tell the color to manual synonyms adding.

Although we are not big fans of manual synonyms adding in such cases, it’s still an option for online retailers to improve their internal search. But it’s definitely much more efficient if it is capable enough to detect synonyms automatically.

Zalando site search technology
Zalando.co.uk dark bombers without keyword “dark”

4. Transliteration To And From Other Alphabets

Transliteration to and from other alphabets is another important site search best practice for eCommerce. For example, conducting a search for a sportivnaja sumka (sports bag) on our Latvian clients’ website 220.lv allows for transliteration both to and from Russian (Cyrillic) and Roman alphabets.

Addressing this common behavior in different regions like Russia (Cyrillic) or Greece (Greeklish) allows users to use their natural writing language, find relevant products fast, and convert at the highest rates.

Ecommerce transliteration best practice
Transliterated query from a different alphabet

5. Anticipating The User’s Search With Autocomplete/Autosuggest

Ecommerce autocomplete function
Autocomplete and Autosuggest help streamline the user’s search experience

When you have hundreds, or even thousands of products, being able to anticipate the user’s query before they finish typing saves time and gets them to the right product faster.

Autocomplete can help. By predicting and serving products as the user types, they’ll be able to find precisely what they need rather than slogging through page after page of results.

Here, we look to the leading search and eCommerce companies for inspiration.

If you can give your users an autocomplete search experience similar to Google or Amazon, they’ll immediately feel familiar with and accustomed to searching your site.

Once the target keyword(s) are auto-completed, the system should then recommend products accordingly. This leads to a very high conversion rate, as you’ve just matched the user’s query in seconds rather than forcing them to scroll through countless results.

And if you need specific customization work done with regard to your own brand of products or other particular features, your eCommerce search solution should allow for this capability, not simply leave you feeling “stuck” with the default parameters.

A great autocomplete example by our client Castorama.pl with highlighted 4 main discovery sections: main keyword in different categories, keyword suggestions, product suggestions, and inspirational articles. What a highly converting experience!

Castorama search autocomplete
Great & fast autocomplete experience from Castorama.pl (translated to English)

6. Accommodate Typos With Spellcheck

Despite the user’s best efforts, sometimes typos can happen. This is particularly true concerning brand names. Even if you carry a specific brand, the results may not show for your user if there’s a spelling error.

By enabling robust spellcheck, your site search engine can correct the user as they type to maximize the chances that they’ll get the result they want.

Spellcheck best practices
So Typos happen, but they shouldn’t affect the quality of results

7. No Zero Results Page

No results page is something that every online store has, and it’s not always an issue. It could be that the user is using such a complex query that no one in the world can understand. But if it’s because your site search is performing poorly, or if you don’t sell a specific product, it becomes problematic.  If done right, zero results pages can be a great source of revenue as well.  Great no results page should lead customers to relevant products, not empty screens.

Suppose highly related products or categories exist for the query that a user typed. In that case, the site search should detect that and suggest alternative results for the user while stating that nothing was found for that specific query. This could also include some popular products and categories; just don’t forget relevancy!

For example, in our client Decathlon.pl website, when users enter a query “Adidas buty zimowe” (“Adidas shoes for winter”), but the site doesn’t carry any Adidas winter shoes, other Adidas shoes are displayed to help users to end their searching journey successfully.

Best practice for no results page on Decathlon.pl
BeGood practice of no results page on Decathlon.pl

One more idea is to take advantage of users browsing history and make related personalized suggestions for zero results pages. Another thing you could do is to suggest users browsing some related inspirational content.

Mobile search is nothing like desktop, and trying to squeeze all that information into a tiny screen is only causing your users endless frustration.

Because consumers are limited by a small screen and tactile search and filtering, the best mobile experience has to be built with these requirements in mind. Having a large, prominent search box, together with relevant auto-complete and rapid return of results, can make an incredible difference in the user’s shopping and search experience.

Play a video to watch a smooth Coolblue.nl mobile search experience. Only one remark – it could be slightly faster.

9. Contextual Filtering For Easier Prioritization Of Products

When you have dozens or even hundreds of relevant results, how do you expect the user to sift through them all? With contextual filtering, you give the user control over their search experience, letting them adjust various attributes like price range, size, brand, and so on, to narrow down their ideal result with laser-like focus.

A great example from BestBuy: when a user searches for a gaming laptop, filters are contextual to this specific query; but when a user searches for a fridge, filters now are different, again based on this particular query.

Play a video to see how well contextual filters work at BestBuy

Not only does this provide the user with far greater flexibility, but it also greatly increases the probability of a sale

10. Merchandising Your Search Results

Although some form of on-site search is often built into eCommerce and shopping cart platforms, many retailers choose not to use it because there’s a noticeable lack of merchandising options for the results that are returned. Online store owners often cannot change the order of products displayed or filter out certain categories, making the results page more of an “all or nothing” decision.

Fortunately, it doesn’t have to be that way. New, innovative technologies are available in eCommerce site search tools that allow for proper “searchandising” — that is, provide online retailers with the ability to give different “weights” to various products and their attributes so that they have more precise control over which results are displayed, and when.

For example, the best site search engines for eCommerce allow you to assign certain categories to be displayed first based on the criteria you select, including the number of sales, click-through rate of the products, stock updates, trending products, and more. All of this information can be determined with AI algorithms. You can choose to show specific items that match all relevant queries so that particularly popular or seasonal items appear first.

Most “out of the box” site search engine solutions will consult with online retailers from a technical and implementation standpoint. Still, only a few will venture into consulting with them based on their searchandising potential. This is where working with a smart, dedicated enterprise-grade eCommerce search provider can make all the difference.

Properly merchandising your search results will also allow you to show recommended items even if you don’t have any exact matches for the user’s query. In this way, you not only deliver improved results, but you also generate more sales and greater exposure to the types of products you want to promote.


Search success 2021

11. AI Assistant

Artificial intelligence has come a long way in recent years, and with these great strides, it has reached the potential to learn from and capitalize on the user’s search itself, but the intent behind it.

In the example below, we found 3 relevant results. If a typical user sees this, he might not want any of the retrieved results for whatever reason. This is where most eCommerce search engines would stop.  But it’s understood that he has a high intent to buy, so why let him go so easily?

AI Assistant at Euronics.cz

Instead, your eCommerce search should be proactive. This isn’t to say that it should be mindlessly filling up the page with irrelevant results. Still, it should understand enough to provide similar results — hypothetically, i9 notebooks that may not be Dell, for example.

12. Personalized Ecommerce Search

Ecommerce search personalization
Personalized experiences for different users. Source: Instapage

Being able to personalize search results based on a user’s browsing history, level of interest in a product, and other factors can greatly help improve your site’s conversion rate. It is the modern-day digital version of your own personal shopper.

For example, if a user has been browsing through an online store and looking over product pages for Samsung smartphones, their subsequent results would catch this trend and boost the results for the Samsung smartphones, thus increasing the probability that the user will ultimately buy. 

Only 7% of companies report they’re efficiently learning from on-site search data & using that in other areas of their business.

This means that there’s a lot in the way of potential revenue, improved customer retention, and brand loyalty left untapped. By properly understanding and leveraging site search data and learning how to apply it to other areas of your site and your business, you’ll be setting yourself up for exponential levels of success.

However, performance shouldn’t be an end goal. Instead, it should be something that is consistently updated and adapted based on results, popularity, and trends.

As you no doubt know, fidget spinners were hugely popular with kids and teens. But many online retailers missed out on this trend because they assumed that nobody would look for or buy this item from a website.

Fidget spinner trend was a huge opportunity
Even your grandmother bought it

But there were some savvy businesses who capitalized on this trend by analyzing their stats and seeing the trend for fidget spinners grow. They saw an opportunity and pounced on it.

And fidget spinners are just one of many examples. This same pattern repeats itself again and again as more products achieve a sudden and incredible spike in activity. Smart, adaptive eCommerce site search tools can track and monitor this, uncovering unconventional “gold nuggets” like fidget spinners that could be poised to explode in popularity. 

14. Delivering Results Quickly

The delivery of these results needs to happen almost instantaneously. Users don’t have the time or the inclination to wait for the AI to crunch all the variables and adjust all the results. And if your site search takes too long, no matter how relevant the results may be, people will simply go elsewhere.

Even a one-second delay in page response could result in a 7% decrease in conversions!

Even one second delay is a huge disadvantage
A one-second delay in page response could result in a 7% decrease in conversions. Source:Kissmetrics

Voice Search is a big thing but not really related to eCommerce site search.

It mostly happens when a person communicates with the device, i.e., Alexa, Siri, Cortana, but not when discovering and researching products on the online store.

Let’s take this Cortana video example to feel the pattern of voice search usage.

Click the link to see Cortana video example
Click the link to see Cortana video example

SearchNode offers a voice search feature, and various clients have implemented it, but the usage across all clients is only 0.3% of all the searches done. Other metrics like CTR, add-to-cart rate, or conversion rate are identical. The majority of queries are the same types as in textual searches. Therefore it’s only a nice to have feature but not a game-changer.

Voice search could be a game-changer for SEO purposes to get more quality traffic. ConversionXL wrote a great article on how digital commerce companies can compete with Alexa and why voice search is important for B2B eCommerce.

Seeing something once is better than hearing about it many times. Seeing something once is better than hearing about it many times. However, sometimes, we write keywords in a search box to describe something we saw or imagined. There are several areas where images could help users find products easier:

Reverse image search

Just take a photo or a screenshot and find similar products. Reverse image search is relevant when the products are difficult to describe or related a lot to a visual appearance like clothing or furniture.

eBay is doing a great job of enabling its users to search by images. They have made an excellent use-case video from them.

More attributes from images

Image analysis could be beneficial for enriching products’ data. AI technologies like Google Vision API extracts attributes that could be used for a textual search.

When an online retailer sells tens or hundreds of thousands of products, this is a scalable way to utilize an image for enriching textual product data. It will help the eCommerce site search get more data. Just make sure the data is well processed, so it would improve relevancy, not decrease it.

Google Vision API for eCommerce
Google Vision API text output

Search refinement by visual form

“Round but not to round, cowboy-style but not Silverbelly….” – sometimes it’s just impossible to describe what you are looking for, even to yourself. AI image objection recognition helps users select filters from visual forms.

In the example below by Vestig.io demo store, hats have a visual form filter that users can click and get the exact shape products instead of textually described hat types.

Image search object recognition
Filtering by visual hat’s form by Vestig.io

QR in-store codes for omnichannel search experience

QR codes are used widely in the retail industry. They help digitalize the whole industry. I.e., ~1.3 billion mobile QR code coupons were redeemed last year, and the number is expected to rise to 5.3 billion by 2022 from 1 billion devices, according to a study from Juniper Research.

But how can QR In-Store codes help physical store visitors and eCommerce search?

One of the reasons why people visit a physical store is to see and touch a product in real life. After a real-life examination, they decide if they want to order a product or not. If the product didn’t fulfill their expectations, they might explore other similar products because they are already in-store. Afterward, if they did, they either purchase it in a physical store or online.

When there is a QR code that leads directly to a product page in an online store, the user skips many steps like writing product code or name into a search box and trying to find which one is this specific product. Also, probably the most significant advantage is that retailer can easily measure purchases which have been done online from the physical store. A true omnichannel experience.

This behavior is noticed with retailers who sell visually important products like furniture, fashion products, art, non-traditional products, and so on.

QR codes
QR codes are vital for omnichannel search experience

17. Improving Ecommerce Search Is A Continuous And Ongoing Process

We can’t stress this enough – site search needs to be continuously improved. Your online store visitors are using it organically, generate so much data for you. Your job is to make this data an advantage. 

What’s important is to set up the correct processes for that. If you want to achieve scale on your improvements, you should make them on an algorithmic level, not just add some synonyms/redirects manually. We are talking about the continuous search improvements process here.

Continuous search improvements – is an ongoing systemized process of improving site search in a scalable way by implementing data-driven changes to core search algorithms.

By always experimenting with new data-driven hypotheses and making algorithmic improvements, you will achieve scale, and your conversions will rise significantly. We created a full four steps plan for continuous search improvements – feel free to use it. 

Any provider can offer an “off-the-shelf” eCommerce site search solution, but how often is the company actually there for you once the implementation is done? With the full range of products and services that can be sold online, you need an enterprise-level site search solution that can be fully customized – not just in terms of design best practices or integrations but in overall resource planning and algorithmic updates. You need a solution that can provide you with a completely tailored system built to incorporate all of these points.

We made this overview of the possible options for online retailers to build and continuously improve eCommerce site search solutions, to help you find the most suitable one:

  1. In-House with Elasticsearch or Solr
  2. SaaS Vendor
  3. The Rise of the Hybrid: SaaS + Search Solution Developers

18.  Auditing Ecommerce Search Regularly

We covered loads of best practices, which could be implemented to your site search to uplift its performance. However, one can be lost: how to know which practice is already implemented well and which is not? 

The answer is simple – you need to conduct an audit of your search.  If you’d like to see how it is performing and whether or not you’re giving your customers the best possible search experience on your eCommerce site, the audit is a perfect solution. On the other hand, auditing the site search and its performance is quite a complex task, requiring a lot of time, knowledge, and careful work. So what to do?

If you are outsourcing site search from a third-party provider, they can do the audit. In this scenario, the majority of work is handled by them. You will only need to discuss the results and decide upon actions to improve the current flaws. But do this only if you trust your site search provider and if they can ensure the transparent process and methodology. This should also be an opportunity to evaluate if your current provider is enough for your online store. The audit will uncover search issues, and you will see what could be improved and if your vendor is capable of changing it for the better.

If you are building a site search yourself, you will not have a vendor to do the audit for you. Still, you can do it yourself by giving this task to your site search team. We prepared the whole process and framework for this kind of audits for the eCommerce site search. Over the years, we made countless audits for our clients and potential customers. Some time ago, we decided it’s time to outsource our extensive experience and knowledge. Thus, we created a public framework or a perfect eCommerce search. This way, any digital commerce company could easily do the audit themselves without spending a dime! Feel free to use it as you like.

If you decide to do the audit yourself, we suggest you try stepping into your customers’ shoes. Check your data for the most common user buying journeys, and try to imitate it. This way, you will get a look & feel of what your customers experience when searching for products on your web. And if you do not feel comfortable with the audit yourself or don’t feel that you have enough time, try ordering one from us

Amazon Analysis
The example from SearchNode analysis framework: Amazon.com search relevancy part scorecard

We do it completely for free, but please, keep in mind that we receive a lot of such requests, so this can take some time. This detailed site search analysis will be performed individually for you by a dedicated eCommerce search expert. The report is designed to help you understand where users may be falling out of your funnel and help you reach and retain more customers through a smart, powerful on-site search solution.

Moving on, regardless of how you do your site search, you could hire some experts to conduct an audit. Just keep in mind that finding a good expert in eCommerce search is not an easy task; thus, double-check before putting money into it. A great option for such audits is Baymard Institute. However, it’s quite expensive, so count your numbers first.

Whatever you choose, try to ensure that the audit will be done responsibly and carefully! A good eCommerce search audit should help you better understand what best practices are needed for your business.

Does Your Ecommerce Site Search Do All of This?

Integrating these eCommerce site search best practices can seem overwhelming, but the payoff in terms of improved customer experience, greater customer retention, and overall brand loyalty is amazing.

These eCommerce best practices and examples illustrate the many ways that your eCommerce site search can be improved to more accurately retrieve and present relevant results in a rich, engaging atmosphere.

Good luck!


Ecommerce Site Search FAQs

1. How does ecommerce search work?

Ecommerce site search is a search engine that is used in online stores. By analyzing and indexing product data and/or other information it is able to offer products that are relevant to users’ query. At its most basic level, it uses keywords matching for that. However, today’s ecommerce site search algorithms are quite complex, and simply matching keywords with items is no longer sufficient. Modern AI-based internal functionalities range from the fundamental ones, such as intelligent assistant or NLP, to the far more advanced, such as automated searchandising or personalization.

2. What is the role of a search engine in ecommerce?

Site search that is well-optimized may significantly improve site usage, sales, and conversion rates, as well as positively affect your branding, loyalty, and retention. Based on data from eConsultancy, up to 30% of all eCommerce store visitors are searchers, who came with a clear intent of what they want to buy. Meaning that, they are not just shopping – they know what they are looking for, and they are ready to buy – you just have to display relevant results to their queries. In fact, searchers’ CR rate is 50% higher than browsers. Thus, a good eCommerce search will lead to a significant boost in sales and revenues.

3. How much eCommerce revenue are driven by search engines?

Ecommerce site search engine can produce about 30-60% of ALL revenues, according to SearchNode clients’ data.

4. How to choose eCommerce site search solution?

Choosing the right search solution for your eCommerce store can be challenging, especially when we have so many options and SaaS vendors available in the market. 

In general, there are three main possible options: Build it yourself In-House (with Elasticsearch or Solr technologies), outsource if from a SaaS Vendor (many different vendors are available), or use a hybrid of two said solutions: SaaS + Search Solution Developers (SearchNode way). We made an extensive overview of all three in this article: How To Choose eCommerce Search Technology

To summarize, deciding how to go with your eCommerce search should not be a hasty decision. Before you take the plunge, you should thoroughly examine your site search to determine its merits and flaws.

5. What is faceted search?

Faceted search, also known as guided navigation, is a filtering feature that allows users to narrow down their search results by selecting from a number of product attribute filters. It identifies these qualities using product data and creates suitable filters for consumers to choose from when modifying their results.

6. What is search merchandising?

Search merchandising, or searchandising, refers to the ability to customize the search results on your eCommerce site, based on specific attributes. The goal of searchandising is to emphasize the things you want people to see and act on, such as trending products, seasonal items, related products with greater profit margins, and so on.

7. What is search debt?

Search Debt –  is a phrase used in the development of site search that refers to the extra effort that will be required in the future caused by selecting a limited solution now rather than using a better method, which would take more time.


Ecommerce Trends 2021 Survey Report

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