Best Ecommerce Tools To Growth Hack Your Business In 2020 [Ultimate List]
Even the best eCommerce tools mean nothing with a poor master. An intelligent master without powerful tools can’t do much. An intelligent master with powerful tools can accomplish everything. We have selected 36 eCommerce tools that online stores should use to succeed in the eCommerce business.
Ecommerce is shaping fast, and we must be up-to-date in the market. Having the best tools optimized to work with each other can lead to an online business success formula. We’ve selected some of the best apps and tools for eCommerce sites to use. The majority of them are used by us in our eCommerce businesses, while others were carefully examined.
(disclosure: we don’t receive any affiliate or other benefits from these providers. They are selected according to market reviews, usage, and our own experience.)
Best Ecommerce Tools For 2020:
- Best Ecommerce Platforms
- Ecommerce Analytics Tools
- Ecommerce Research Tools
- Ecommerce Website Tools
- Ecommerce Fraud Prevention Tools
- Dropshipping Ecommerce Tools
- Ecommerce Tools For Shipping
- Customer Loyalty Tools For Ecommerce
- Ecommerce Tools For Marketing
- Ecommerce Email Marketing Tools
- Ecommerce Tools For SEO
- Ecommerce Tools For Productivity
Best Ecommerce Platforms
You probably have heard about Salesforce, and you probably know it as CRM, but it’s so much more than that. The company expands its product portfolio rapidly, and its Commerce Cloud solution for eCommerce is definitely worth checking.
Back in 2016, Salesforce acquired Demandware – well established and known eCommerce tool in the market and introduced its Commerce Cloud solution. Besides excellent CRM solutions, it works as a joined platform that offers a single, unified view of each customer across all departments; thus, helping build better digital shopping experiences. It lets you create and launch campaigns and promotions without IT knowledge, as it is user-friendly.
Shopify is one of the most well-known and popular eCommerce platforms for SMBs. And that’s no surprise – it’s so well developed, that you can find almost everything there: themes, the structure of pages, simple product management, quickly done customizations, payment processing, order monitoring, etc. Moreover, all of it is incorporated into the design of Shopify and has high security.
For enterprise clients, they offer Shopify Plus. Although it costs more, it has some fantastic features vital for big eCommerce businesses, such as advanced functionality, improved customer support, flexibility, and customization on the code-level.
WooCommerce is not precisely an eCommerce platform, but it is a tool, which is used widely as well. Its success is that it is a plugin for WordPress. And it’s free. Yes, you heard us, it is an open-source eCommerce solution that allows starting your online store. Well, the plugin itself costs nothing, but the real cost of running an eCommerce store on WooCommerce is up to you. You will still experience some store management costs, as well as it depends on you if you want to improve your store with paid themes and extensions.
People choose WooCommerce because it is easy to integrate and use; it’s customizable, secure, and integrates with popular tools. This is the best tool for you if you are a fan of WordPress, and want to start selling online!
Ecommerce Analytics Tools
It is no secret – almost every website on earth uses Google Analytics, and eCommerce websites are no exception. Although it is used by so many, not all websites make full use of its features, especially in eCommerce. If the tool is used and data is analyzed right, it can help in raising conversions.
It’s not so easy to use and requires some knowledge; however, Google does a great job here by providing comprehensive guides on such things as setting up tracking codes, goals & events, configuring reports, segmenting audiences, etc. And for even more profound knowledge, they offer Google Analytics Academy. There is no doubt a must-have tool for any online store out there, and it’s completely free.
Hotjar is another excellent eCommerce tool, as it offers an opportunity to analyze online stores’ user behavior in-depth, and thus make smarter decisions on optimizing an online store. It tracks shoppers’ actions and provides data in the form of heatmaps, recorded videos of sessions. They also offer data for behavior logic, conversion funnels, and traffic reports. Moreover, Hotjar gives a possibility to collect users’ feedback via smart widgets. It is also merely integrated and easy to use.
KissMetrics is a website analytics tool highly focused on visitors’ behavior and its history. The tool is handy for merchants, as it helps in events tracking and online shoppers’ funnel analysis. KissMetrics allows retailers to accumulate ALL information about the visitor – where it came from (like ad campaigns, etc.), all actions they take on the online store, events they triggered, and the overall history. The tool also offers audience segmentation, A/B tests, comprehensive reporting, retention reports, testing availability, and staging sandboxes.
Ecommerce Research Tools
Prisync was created specifically for eCommerce, as it offers software for price tracking and monitoring. With Prisync, you can explore how your product prices set side by side with your competitors and their stock availability. It also provides reports in a user-friendly dashboard and email alerts in essential cases, such as when your competitor creates a promotion or makes other price changes. Prisync also offers other advanced features, like price scraping, dynamic pricing, and many others.
JungleScout is a product finder and research eCommerce tool for Amazon. It helps retailers to start selling on Amazon or growing already established businesses. Jungle Scout offers its users a broad product database, Amazon keyword research tool, product tracker, suppliers database, sales analytics, and inventory management. It also has a sophisticated Chrome extension for users’ convenience.
SimilarWeb is one more excellent eCommerce tool for spying on your competitors. It helps retailers to analyze the marketing channels their rivals use, allowing them to compare it with their strategy, and uncovering weak points for improvements. SimilarWeb provides its users with rich information about the target market and traffic sources. Moreover, it gives merchants data on shopping searches, best-performing pages, and rankings.
Ecommerce Website Tools
SearchNode is revolutionizing the eCommerce market with its unique approach to site search, by linking powerful AI-based search platform with custom algorithms. The tool allows retailers to have genuinely fast and relevant search experiences, optimized to maximize revenues, on any device or platform. As SearchNode builds a tailor-made solution on top of its core product for each client, the search can be continuously improved on the algorithmic level, and new search features can be built by client requirements independently from SearchNode core product roadmap (disclaimer: this article is written by SearchNode team).
Unbounce is one of the most known eCommerce tools for building landing pages. It is beneficial for creating different paid ads and merchandising campaigns, as it provides loads of customizable templates, A/B testing options, pop-ups, and lightboxes. Unbounce is very user-friendly, has a lot of integrations, and plugins. It also has many advanced features, such as dynamic keyword insertion for Google Ads campaigns, AMP mobile pages, etc.
Drift is a conversational marketing platform, helping merchants in converting your website visitors. They create conversational bots, assisting shoppers in finding the information they want quickly, without manual support work. And if it’s needed, Drift connects with your support team instantly. They also have other tools that could be useful for marketing departments, such as emails, videos, and automation.
Ecommerce Fraud Prevention Tools
Riskified offers real-time insights for online retailers through machine learning, which helps with faster decision-making processes by streamlining the right users’ shopping journeys and preventing fraud attacks on eCommerce.The tool offers a simplified model of approving or declining answers with all transactions, rather than risk scores and flags, and it charges merchants only for approved transactions.
Riskified takes advantage of many analytical methods, such as proxy detection, device & browser fingerprinting, geo-location & IP, social media, order linking, and much more. It also has a full suite of tools oriented for conversions that help increase revenues and reduce losses at any point of the purchase.
Signifyd takes advantage of big data and machine learning to take on liability for fraud to help retailers deliver seamless buying experiences to their customers. It protects online merchants from delayed orders by fraud reviews and false positives and can automate the process of order fulfillment fully. They claim to reduce the frequency of reviews done by hand by around 80%! Signifyd integrates with the leading eCommerce platforms, such as the ones we mentioned above.
ClearSale lets merchants improve revenue and reduce chargebacks. It’s AI algorithms protect retailers by sorting orders and providing specific fraud risk determination. If fraud is suspected, a team of analysts manually checks every suspicious transaction, effectively removing false positives. The innovative fraud-fighting strategy from ClearSale blends sophisticated AI technology with a group of expert fraud analysts for a reliable, real-world approach. The tool integrates with all leading eCommerce platforms.
Dropshipping Ecommerce Tools
Oberlo is an exclusive eCommerce tool for Shopify making dropshipping efforts easier. It makes searching for products, adding them to the eCommerce store, and shipping it to customers super simple, using detailed price information, and product performance data to ensure profitable decisions are made. Oberlo also has an order fulfillment automation, and it provides options to track and analyze your competition and get insight on sales volumes.
WorldWide Brands is one of the oldest and best-known dropshipping supplier directories. The tool connects wholesalers with retailers. WorldWide Brands only includes suppliers that meet a set of guidelines to ensure legitimate, quality wholesalers, as they have to undergo a strict verification process.
Doba is another great dropshipping tool for eCommerce. It provides a comprehensive directory of wholesalers and manufacturers, and a platform for adding the products without making partnerships with multiple drop shippers. Doba will arrange everything with suppliers, and ship the product directly to the customer.
Ecommerce Tools For Shipping
Shipwire provides order fulfillment services through a powerful cloud platform. The platform connects with fulfillment centers, shipping tools, web services, advanced developer tools, and top eCommerce platforms, which placed it at the forefront of cloud logistics. In brief, sell to any country, and Shipwire will do the rest. It has a unique order routing technology, which allows users to receive desirable shipping rates. Also, customization is available. Thus users can estimate shipping costs, and combine multiple sales channels, centralizing the management of orders and shipments.
AfterShip helps to auto-track all your shipments from UPS, USPS, FedEx, and 600+ other couriers in real-time. It can even display tracking results on your store website and notify customers when the shipment is in transit, out for delivery, and delivered. It allows merchants to act instantly after a distribution problem has been identified, thanks to AfterShips’ performance analytics tool. AfterShip partners with all major eCommerce platforms.
ShipStation is a web-based platform that is very user-friendly and priced competitively and offers USPS, UPS & FedEx discounts. The tool has some worth mentioning features, such as automated tagging, custom views, shipping rules, mobile app, and reporting tools. Shipstation offers simple integration with all of the most famous eCommerce platforms as well. It doesn’t matter what and how you sell and ship, ShipStation will help make your orders exceptionally efficient in importing, managing, and shipping.
Customer Loyalty Tools For Ecommerce
Bazaarvoice is an eCommerce tool that connects retailers, brands, and customers in the largest global shopper network. This way, they manage to deliver high ROI by taking advantage of reviews, analytics, and targeted media. Every month more than a billion users use their Network for creating, viewing, and sharing unique UGC, such as Q&As, reviews, photos across thousands of global brands and eCommerce websites. Bazaarvoice helps retailers to reach in-market shoppers, personalize their shopping experiences, and provide confidence to buy.
YotPo is an eCommerce marketing platform created to enhance customer satisfaction and loyalty. It allows retailers to collect and display customer reviews, exploit visual UGC, craft loyalty and referrals programs, and set up SMS marketing campaigns. YotPo helps companies in building and managing highly converting customer experiences. The tool also offers a lot of integrations with third-party rating tools. Besides, YotPo offers various content marketing features, like marketing automation, analytics, email marketing, social media, etc.
Smile.io allows online retailers to create their referral, VIP, or points-based loyalty program. It basically helps to turn your customers into repeated buyers and brand advocates. Smile.io lets eCommerce companies create appealing shopping experiences, with a dashboard to review and analyze their review programs and make changes accordingly. It also integrates with other popular eCommerce tools.
Ecommerce Tools For Marketing
AdRoll is a unified platform for retargeting, that helps retailers to reach customers intelligently across devices on social media, and millions of websites. It also offers AI-based product recommendations, email marketing, advanced audience targeting, and cross-channel measurement. Moreover, Adroll offers useful insights and many integrations with other eCommerce tools.
Ometria combines predictive software and eCommerce marketing expertise to help you build automated data-driven customer acquisition and retention strategy and drive additional revenues. It is a cross-channel marketing and customer platform, created to help retailers send personalized and relevant marketing messages at any point in the customer life cycle.
Nosto is a product recommendation engine for eCommerce, providing personalization and merchandising. The tool can place product recommendations, where it’s most likely to convert. These recommendations are highly enriched with personalization to show only the most relevant products. It also provides a possibility to retarget customers with ads on these products on Instagram and Facebook. Likewise, Nosto has a user-friendly interface and integrations to help you manage campaigns.
Ecommerce Email Marketing Tools
MailChimp is one of the best-known and most-used email marketing tools in the whole world, and there is a reason for that. Besides being very user-friendly and having all of the basic features, it also offers sophisticated ones, such as scheduling emails based on timezones, insightful campaign analytics, auto-responses, visual drag & drop builder with many templates, segmentation based on location, and many more. Moreover, MailChimp has Facebook, Instagram & Google remarketing ads, landing page builder, and the support of SMP and transactional emails via Mandrill.
Omnisend, as the name suggests itself, specializes in omnichannel marketing solutions for eCommerce. This tool provides various automation aimed at different stages of the customer journey, order confirmations, including browse and cart abandonment, etc. OmniSend has some great email features, like rewards, as well as it offers interactive signup forms, landing pages, sales reports, click maps, and in-depth reports. Ominsend goes beyond email, by allowing merchants to put many different channels into one flow communication flow, such as Facebook and Google retargeting ads, SMS marketing, push notifications, and others.
Klaviyo is another email marketing tool developed especially for eCommerce. It does an exceptional job in marketing automation campaigns, such as replenishment, cross-sell, win-back, and cart abandonment. Klaviyo also offers pre-built autoresponders, advanced segmentation, sign up forms, email templates, etc. It is easy to use and provides some retargeting options on Facebook and SMS marketing. This eCommerce tool also offers sophisticated reporting and metrics.
Ecommerce Tools For SEO
Why look elsewhere – go straight to the source, and in SEO case, it is Google Search Console. This tool is especially useful in understanding the way Google sees your site. It helps to optimize content, by diving into analytics and submitting URLs for indexing, exploring mobile usability, and receiving alerts when something goes wrong. Combined with Google Analytics, it is one of the most powerful data sources for SEO.
Ahrefs is another well-known tool for everyone who worked with SEO. For eCommerce, it can be especially useful in seeing what the competitors are up to. By using Ahrefs reports, a merchant can explore which keywords drive the most traffic for a competing online store. It can also help create your backlinks, do keywords research and content strategy, and uncover weak points on your website from a technical standpoint.
SEMrush is a comprehensive marketing analytics tool, which is very easy to use. SEMrush offers many great features for SEO, such as site audit, backlinks analytics, keyword research, content planning tools, as well as monitoring competitors. Besides SEO, it also helps marketers a lot in SEM analysis, social media, PR, and content analysis.
Ecommerce Tools For Productivity
Slack is a real-time messaging tool for teams that saves time and is really user friendly. But what is attractive about Slack, is that it has a massive library of different apps and integrations, allowing retailers to have everything they need in one place. It also comes with many useful features, such us organizing conversations in other channels, video calls, file sharing, and lots more. By the way, Slack is one of the fastest-growing B2B SaaS companies in history.
Trello is a flexible and visual way to organize anything with anyone with a clean and straightforward interface. It helps to organize teams or projects on different boards or lists. Drop the lengthy email threads, out-of-date spreadsheets, no-longer-so-sticky notes, and clunky software for managing your projects. It is also super easy to collaborate and provide feedback on specific tasks. Moreover, it has many useful integrations with other tools. Trello lets you see everything about your project in a single glance.
TrackingTime, as the name says itself, is a tool for task-based time tracking and measuring productivity. TrackingTime is best known for its simplicity and focus. It comes with a dashboard, where retailers can analyze all the work done, and monitor the team in real-time. It can help eCommerce companies to track their teams’ work and explore where it was spent. TrackingTime is very useful to revise what has been done well and deciding where the time could be managed better.
An intelligent master with powerful tools can accomplish almost anything!
Select the most relevant apps and tools for your online store, and you will succeed in growth hacking your eCommerce business! If you need some more ideas on growing your online store, here is an excellent article::How Do eCommerce Leaders Constantly Grow Site-Search Conversion Rate? An Ultimate 4 Steps Framework
What tool would you add to the list? Please, share in the comments section below!